Here's what not to do with your social media marketing! In an online edition of Runner's World published June 27, 2014, an article titled “Former Marathon Director Sentenced for Insurance Fraud,” describes how Dr. Lawrence Herman filed a false claim for injuries sustained in an auto accident.

Dr. Herman provided evidence that his injuries were sustained on August 16, 2011 when he was involved in a car accident. He then provided records that claimed he was treated by another chiropractor at a clinic that he owned. The total amount of the claim was $17,527 which was initially denied by his carrier USAA. When USAA failed to pay the amount Dr. Herman than hired an Baltimore area law firm which then demanded $60,000 from USAA for reimbursement of his chiropractic treatment expenses and for pain and suffering.

But a funny thing happened on the way- Dr. Herman was able to compete in five different marathons in 2011-2012. All of this information was posted on his Marathon Maniacs page on Facebook. This was an easy one for the Harrisburg Office of the FBI when the began their investigation of the case. Dr. Herman later admitted that the treatments and records were false and were created , at his direction, by a chiropractor who worked for him in his Waynesboro office. He even went so far as to create a fictitious business letterhead to prevent USAA from finding out that the chiropractor was his employee.

Dr. Herman will serve five months in prison plus an additional five months of home confinement for filing the false auto accident injury claim with the insurance company.